Return to Offline Business and Create New Legend by Transformation
Release time:2016-06-13 Content source:
---The sale boom on the first day of opening of Brookstone store in Shanghai
With the rise of e-business, online to offline (O2O) sale
mode became more and more popular and began to be used in all walks of
life. The traditional offline management mode began to decline, which
has been called “struggle with no hope”.
Is that true? No. The appearance of Hisap Brookstone not only
brought hope to offline transformation but also offered new attempt to change
the whole business structure. The average daily sales of the three
stores of Brookstone in
What’s more, the
flagship store of Hisap Brookstone which has brought surprise to
Long Queues out the Door
Both Chinese and Foreign Consumers Rush to Purchase the New Novelty
In the morning of June
9th, there were people everywhere in Xujiahui of Shanghai. Numerous fashionable
young people came and queued up out the door of Brookstone
flagship store before it started its business. What’s more, it
even attracted many foreigners. Some people joked that all foreigners in
On the opening
day, Hisap Brookstone created “Easy surprise Shanghai!”-a
unique party-specially for the fashionable people in
There are a crowd of young fashionable people born in the post 90s and 00s who paid much attention to the Cat Ear Headphone and worn the headphone to take selfie. A cute girl said that they loved live streaming in life where they can show their fashionable and new products. Cat Ear Headphone has powerful function, which cannot only be used to listen to music but also be used to show in game living or communications with friends.
There are many young couples at the front of the drinking vessel with high-quality in Brookstone. They said that they were interested in those products and wanted to buy wine decanter and stainless steel “ice cube” because their parties usually for recreation would always drink red wine and foreign wine. They love the products of Brookstone which are innovative and have a high quality. The star product “Aero Wine Aerator”, a stainless steel wine decanter, is a great tool that they wanted to buy for a long time. It can release the smell and flavor in a few seconds, which are the most miraculous function.
Compared with other traditional selling method, the Hisap Brookstone has attracted numerous kids with its new type of selling method focusing on experience and interaction. The sticky sand attracted many children who concentrated on sticky sand making. Parents said they would take their children to play in Hisap Brookstone if their children had no other activities. In addition, many fans of UAV had flight test of the UVA with great enjoyment.
It is estimated that the
customers flow rate reached to XXX thousands by the noon of the opening
day, and sales have broken through XX million Yuan. As the products were
very popular, some of them were in shortage on that day, which needed
to be delivered from headquarter in the
The First Experience of the New Novelty in Shanghai Hisap Launched the Strategy of Version 4.0
Since the opening of the first
store of Brookstone in
At the
meantime, the opening of store of Hisap Brookstone in