Chinese Traditional Style VS American Innovative Style ---Hisap Brookston will surprise you
Release time:2016-08-10 Content source:
The
experience day and opening activities of Hisap Brookston were carried out from
August 5th to August 7th which brought a lot of “WOW” to
all of us. After bringing in a fresh “wind” in Nanjing and Shanghai,
Brookstone, the largest retailer who sells novelty products in the world,
entered into Suzhou and brought the unique surprise to consumers in Suzhou.
Hisap
Brookston Continue to Write a Splendid Chapter for Suzhou
In
the first half year, Hisap Brookston has opened four stores in succession in
Nanjing and Shanghai. The opening of the store in Suzhou showed that a
comprehensive layout was spread out in China. At the same time, its new and
peculiar managing mode provoked much discussion in the market. The IN CITY
opened in 2009 is the most popular place for the post-80s and 90s generation in
Suzhou. The introduction of Hisap Brookston has attracted lots of attention of
the market when this news was released.
On
the day of opening, the fashionable young people all gathered at the door of IN
CITY to catch a glimpse of Hisap Brookston’s style. Those young fashionable
people born in 80s and 90s have paid attention to products of Brookstone for a
long time. Now they can buy what they want in Suzhou rather than buy online
from other countries.
Fashion
cat ear headphones, fancy and creative clayey sand, wonderful sleepping-aider
which won Red Dot Design Award in German, wine decanter and other novelty
products all came into view. The cashier area was very busy. Consumers waited
on a long queue and all new products were prepared. So we can see Hisap
Brookston has won customers.
Surprise from the Live of Web
Celebrities and Thousands People Witness the Opening
On this opening ceremony, Brookstone invited many web celebrities born in the 90s who were totally attracted by all new products. When live of web celebrities met the new and peculiar Brookstone, it was the live of wed celebrities that made this opening ceremony more exciting or it was the new and peculiar Brookstone that made the web celebrities more popular. It is evident to see what those web celebrities behaved.
They
said that the novelty and fashionable staffs in our circle were very popular
such as the cute and fashionable cat ear earphone which was suitable for living
broadcast. Those interesting products in Hisap Brookston did bring lots of
surprise continually. They will become the focus of attention with those new
and peculiar products in their lives.
Taking
use of the influence of the web celebrities to publicize the opening of Hisap
Brookston has gain remarkable effects. The amazing effect arose when the old
city with thousands years of history met with the modern science and technology
has been broadcasted to thousands of web users through the lives of web
celebrities. Web celebrities said more than ten thousand of fans follow them
and the live platform has been maxed out. Moreover, this creative marketing
mode caused a marketing boom again.
The Mode 4.0 Became the
Transformation Model and the Natioal Expansion was Accelerated
With the opening of the store in Suzhou, Hisap Brookston accelerated the
development of Mode 4.0 comprehensively and spared no efforts to promote the
strategic transformation in five aspects namely products, stores, services,
professionalism and omni-channel. After opening stores in
Hisap
Brookston integrated unique conception and creative skills into simplex and
terminal retail and extended to the up- and down-stream of retail industry,
creating a new and peculiar ecosystem of products, insiders said, at the same
time, the scenarized and experience mode of Hisap Brookston caused heated
debate. For sure, Hisap Brookston set up a separate flag in the huge terminal
retail industry and became the transformation model for offline retail industry
which would promote the reform of Chinese retail industry.
Leaders Gathered in
On
the opening day, the leader of the government of Gusu district in Suzhou, Yue
Lei-- global senior vice president of Hisap, Zhang Yong--the director Three-C
retail strategy service in Hisap, Xin Kexia--the chairman of Brookstone in
China and CEO of Hisap, Wang Lihong--CEO of Brookstone China, Zhang
Junsong--general manager of Suzhou IN CITY of SZITIC Commercial Property Co.,
Ltd and other leaders were invited to the opening ceremony and witnessed the
inauguration of Hisap Brookston store in Suzhou IN CITY
together.
Moreover,
many experts in retail industry attended the opening ceremony and gave a high
praise while experienced the new products. With stores opened in